What is a Capability Statement?
A Capability Statement is a one-page typed/illustrative document which lists a business’ core competencies of what they do or sell. Similar concept and structure to a personal resume, a Capability Statement is broken down into detailed and technical informational sections:
- Company Overview: A brief write-up about the company, its longevity, what goods or services it provides, and what makes it stand out.
- Core Competencies: The specific goods and services it provides or sells, with brief descriptions and features about them.
- Company Data: This is where your business name and contact information (physical address, telephone number(s), and email address) are listed. Also included are the business NAICS (North American Industry Classification System), PSC, and FSC codes with descriptions, and all local, state, and federal business certifications (ex: MBE, EDGE, 8a, HUBZone, etc).
- Past Performances: This section is critically important because it provides the reader a snapshot of your business history, which should detail your previous and/or current customers that you have transacted business with, what goods or services that you have provided, and the successes derived from them. Also, as a rule of thumb, be sure to include the month & year of each contracting term.
- Differentiators: This is where all of the company’s highlights, unique qualities, special affiliations, and/or distinguishable product/service items are featured. Try to avoid generalities or common descriptions, such as “great customer service” or “we are BBB certified” which are typically expected of any business or service provider.
What is the Purpose of a Capability Statement?
- To serve as a single-page marketing tool
- Provide credibility
- A requirement for municipal, state, and federal contracting opportunities
- Win contracts
- Inform decision makers
- Stand out from the crowd
Points to Consider:
- Capability Statements should be brief (only 1 or 2 pages)
- Specifically related to the individual agency's needs. Ideally, it is a living document that will change depending on the targeted agency.
- The document should be visually interesting and have similar graphic elements to the company's brand and logo.